Augie Martinez: A Legacy in Soccer Coaching and Development
Soccer is more than just a sport; it is a way of life for millions of people around the world. One individual who has dedicated his entire career to shaping the future of soccer is Augie Martinez. With a deep passion for the game and decades of coaching experience, Martinez has made a lasting impact on players, teams, and soccer programs across the United States.
This article explores the life and career of Augie Martinez, highlighting his journey from professional soccer player to one of the most respected coaches in Wisconsin. We will delve into his background, coaching philosophy, contributions to various soccer programs, and his lasting influence on the sport.
Early Life and Passion for Soccer
Born in Mexico, Augie Martinez was exposed to soccer at an early age. Growing up in a country where soccer is deeply ingrained in the culture, he quickly developed a love for the game.
- Started playing soccer at age 6
- Practiced on the streets and community fields
- Inspired by local teams and professional players
As a child, he played in informal street matches, honing his skills and learning the fundamentals of dribbling, passing, and shooting. His natural talent was evident, and it didn’t take long for him to catch the attention of local coaches.
By the time he was a teenager, Augie was already competing at a high level, showing a deep understanding of the game that set him apart from his peers.
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Professional Soccer Career
Augie’s dedication to soccer led to a significant milestone in his career when he was signed by Club Monterrey, one of Mexico’s top professional soccer teams.
- Signed with Club Monterrey at age 16
- Played for four years in the Mexican Professional League
- Gained experience against elite-level competition
Playing professionally provided Augie with firsthand experience of the sport’s tactical, technical, and physical demands. He trained alongside seasoned professionals and competed in high-stakes matches, further refining his skills and understanding of the game.
This phase of his career was instrumental in shaping his future approach as a coach, as he learned valuable lessons about teamwork, strategy, and leadership.
Transition to Coaching
After retiring from professional soccer, Augie Martinez found his true calling in coaching. In 1985, he began his coaching career, eager to pass on his knowledge and passion for the game to younger generations.

Coaching Experience
Over the years, Augie has coached for numerous programs, clubs, and institutions, helping players develop their skills and understanding of the game. His coaching resume includes:
- Oregon High School – Developed young athletes and helped them transition into competitive soccer.
- Yahara Soccer Club – Worked with youth players to build strong technical foundations.
- Soccer World of Wisconsin, Inc. – Helped grow the local soccer community through structured training programs.
- Princeton Club – Focused on soccer training for adult players.
His ability to work with players of all ages and skill levels has made him a sought-after coach, with many of his former players going on to play at the collegiate and professional levels.
Coaching Philosophy and Training Methods
Augie Martinez believes that strong fundamentals are the key to success in soccer. His coaching philosophy revolves around the following principles:
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1. Technical Skill Development
- Emphasizes ball control, dribbling, passing, and shooting.
- Uses repetitive drills to reinforce muscle memory.
- Encourages creativity and quick decision-making.
2. Tactical Awareness
- Teaches players to read the game and anticipate movements.
- Focuses on positioning, formations, and defensive strategies.
- Uses game simulations to help players adapt to different scenarios.
3. Teamwork and Sportsmanship
- Instills the importance of communication on the field.
- Promotes respect for teammates, opponents, and referees.
- Encourages a positive attitude and leadership qualities.
Augie’s coaching is not just about winning games; it is about building well-rounded athletes who understand and appreciate the sport.
Role at Madison College
One of Augie’s most influential coaching positions has been as an Assistant Soccer Coach at Madison Area Technical College. Here, he works with collegiate-level athletes, helping them refine their skills and prepare for competitive play.
- Develops customized training programs for players
- Analyzes game footage to improve strategies
- Provides mentorship for student-athletes balancing academics and sports
At Madison College, Augie plays a key role in preparing the next generation of soccer players for higher levels of competition, both in college and beyond.
Involvement with Rush Wisconsin Soccer Club
In addition to his role at Madison College, Augie is an integral part of Rush Wisconsin Soccer Club, where he continues to shape young athletes.
- Works with youth teams on skill and tactical development
- Mentors young coaches and provides leadership training
- Promotes a competitive yet supportive team environment
Rush Wisconsin is known for producing talented players, and Augie’s expertise has contributed significantly to the club’s reputation for excellence.
Impact on Soccer Development in Wisconsin
Over the past four decades, Augie Martinez has left a lasting impact on soccer in Wisconsin. His dedication to coaching has helped:
✔ Develop thousands of young soccer players
✔ Expand opportunities for youth participation in competitive soccer
✔ Improve the overall level of play in the region
Many of his former players credit him for their success, citing his guidance and mentorship as key factors in their development.
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Challenges and Successes
Like any coach, Augie has faced challenges in his career. Some of these include:
1. Adapting to Changes in the Game
- Soccer is constantly evolving, and Augie has had to adapt his coaching methods to stay current with new tactics and training techniques.
2. Overcoming Player Challenges
- Coaching involves working with athletes from different backgrounds and skill levels, requiring patience and personalized approaches.
Despite these challenges, Augie’s passion, resilience, and knowledge have allowed him to achieve remarkable success in his coaching career.
Future Goals and Aspirations
Looking ahead, Augie Martinez remains committed to the development of soccer. His goals include:
➡ Expanding soccer programs to reach more players in Wisconsin.
➡ Mentoring young coaches to pass on his knowledge.
➡ Continuing to innovate training techniques for the next generation.
His influence will continue to shape the sport for years to come, ensuring that young athletes have access to quality coaching and development opportunities.
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Frequently Asked Questions (FAQs)
What is Augie Martinez known for?
Augie Martinez is known for his contributions to soccer as a player and coach. He played professionally for Club Monterrey and has coached various teams and programs, including Madison College and Rush Wisconsin Soccer Club.
How long has Augie Martinez been coaching?
Augie has been coaching since 1985, making him one of the most experienced soccer coaches in Wisconsin.
What is his coaching philosophy?
His philosophy emphasizes technical skill development, tactical awareness, teamwork, and sportsmanship.
Where is Augie Martinez currently coaching?
He is currently an Assistant Coach at Madison College and actively involved with Rush Wisconsin Soccer Club.
How has he impacted soccer in Wisconsin?
He has helped develop thousands of players, improve coaching standards, and elevate the level of soccer in the region through his decades of experience.
Conclusion
Augie Martinez has dedicated his life to soccer, from playing professionally to coaching and mentoring future generations. His contributions have had a profound impact on the sport, particularly in Wisconsin, where he continues to inspire and develop young athletes.
Through his expertise, passion, and commitment, Augie Martinez has cemented his legacy as one of the most respected soccer coaches in the United States.